Thalapathy’s Master teaser smashed records when it was released. It was like a special Diwali gift for Vijay fans as they celebrated it in a big way. Anirudh’s Music. The use of Vaathi Raid song, Thalapathy Vijay’s cool look and the stare between Vijay and Vijay Sethupathi at the end made sure that the teaser hyped up the expectations. One major OTT platform has now brought the online streaming rights for Master. It is Amazon Prime Though there was stiff competition between the OTT platforms Amazon Prime seems to have won it. The film will stream online only after theatre release.
The only way for theatres to survive is to have a festival release of Master. That is exactly what is going to happen though no one is aware of the safety protocols that are going to be in place for the release. Before that we have a trailer release on New year which will also add to the hype and satisfy the craze of Thalapathy fans. After that when the fans go to the theatre it will be perfect. Master will release on 13th January for Thai Pongal. This will be the big festival release after a long time and hopefully it will meet the expectations.
The big question on everyone’s mind is whether it will be 50% or 100% occupancy. Though the current protocol says 50%. Our sources say that it might be a 100% percent occupancy. Let’s wait and see.